Just as in the real world an advertising flyer must also be distributed to the appropriate target group after printing, it must also be ensured online that presentations of products and services are seen by as many people as possible.
We develop individual online marketing strategies and offer various pinpoint measures to ensure that you actually reach your audience on the World-Web.
A targeted, individual mix of online marketing measures enables your company to present and sell your products and services to a broad target group on digital platforms. By using well thought-out strategies such as search engine optimization, social media marketing, email marketing and online advertising, you can increase your digital visibility on the Internet, reach your target group and thereby increase your sales.
Search engine optimization (SEO) is the process of optimizing websites and their content so that they are better recognized and ranked by search engines such as Google, Bing, and Yahoo. There are many factors that affect search results, including the use of relevant keywords, the quality and relevance of the content, the usability of the website, the use of meta tags, the number of backlinks from other websites, and many others.
SEO is an ongoing process that must be constantly adjusted to adapt to the ever-changing search engine algorithms and remain relevant.
The message that is front and center on a website's landing page should match the message of the advertising campaign that drove the visitor to the landing page. This helps to meet the visitor's expectations and draw their attention to the landing page's offers, rather than confusing or disappointing them.
It equally helps to reduce the bounce rate and increase conversion: When visitors know what to expect, they are more inclined to navigate further on the website and consider your company's offers.